New Google Analytics in public beta and it has changed everything :) is a post by Riaz Kanani You can follow me on Twitter here

• Mary Meeker’s Trend Report is a post by Riaz Kanani You can follow me on Twitter here
  ]]> Mobile is huge for marketers. If you buy into the idea that more and more people are using their smartphones for a wider purpose than texting or making calls then it is no surprise that marketers will be right where the consumers are. For the second report running,  Mary Meeker has focused on mobile but as a result it feels more like an update rather than major insight into wider trends as per a few years ago. Still – worth a look to stay up to speed on mobile.
  2012 KPCB Internet Trends Year-End Update from Kleiner Perkins Caufield & Byers

   

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  Mary Meeker’s Trend Report is a post by Riaz Kanani You can follow me on Twitter here

  
  ]]> http://www.riazkanani.com/archive/2013/01/17/mary-meekers-trend-report/feed/ 0 http://www.riazkanani.com/archive/2013/01/17/mary-meekers-trend-report/ http://feeds.riazkanani.com/~r/RiazKanani/~3/yaLbVAlZg3g/ http://www.riazkanani.com/archive/2013/01/05/new-year/#comments Sat, 05 Jan 2013 15:13:12 +0000 Riaz Kanani http://www.riazkanani.com/?p=3353 post. Related articles
  • New Year is a post by Riaz Kanani You can follow me on Twitter here
    ]]> Another year goes by and I usually look back over the key changes that have taken place in online marketing. This year I wrote a post on the DMA blog looking at email marketing specifically and the rate of change in email. Surprisingly for some, it continued to pick up steam. It is as if after years of media bashing, there is a sudden upsurge in both startups and the major webmail providers looking for ways to improve on the status quo.

    Anyhow head over to the Direct Marketing Association blog to read the post.

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    New Year is a post by Riaz Kanani You can follow me on Twitter here

    
    ]]> http://www.riazkanani.com/archive/2013/01/05/new-year/feed/ 0 http://www.riazkanani.com/archive/2013/01/05/new-year/ http://feeds.riazkanani.com/~r/RiazKanani/~3/PvlVkOP6Ttc/ http://www.riazkanani.com/archive/2012/10/31/seth-godin-on-education/#comments Wed, 31 Oct 2012 13:33:30 +0000 Riaz Kanani http://www.riazkanani.com/?p=3302 avc.com  

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    • Seth Godin on Education is a post by Riaz Kanani You can follow me on Twitter here
      ]]> Seth at his best here talking about education and what we need to do about it.

      via avc.com

       

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      Seth Godin on Education is a post by Riaz Kanani You can follow me on Twitter here

      
      ]]> http://www.riazkanani.com/archive/2012/10/31/seth-godin-on-education/feed/ 0 http://www.riazkanani.com/archive/2012/10/31/seth-godin-on-education/ http://feeds.riazkanani.com/~r/RiazKanani/~3/e8JTlu8WKcI/ http://www.riazkanani.com/archive/2012/10/21/tablet-use-cases-varying/#comments Sun, 21 Oct 2012 22:03:15 +0000 Riaz Kanani http://www.riazkanani.com/?p=3274  

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      • Tablet use cases varying is a post by Riaz Kanani You can follow me on Twitter here
        ]]> Comscore has released some interesting data on tablet users by demographic and device type. I am a big proponent of not grouping tablet and mobile users together in research – the way people use each is radically different so grouping them together serves little benefit. But this research suggests that users are using different tablets in different ways as well. This is directly related to the positioning (and limitations!) of each tablet.

        

        

         

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        Tablet use cases varying is a post by Riaz Kanani You can follow me on Twitter here

        
        ]]> http://www.riazkanani.com/archive/2012/10/21/tablet-use-cases-varying/feed/ 0 http://www.riazkanani.com/archive/2012/10/21/tablet-use-cases-varying/ http://feeds.riazkanani.com/~r/RiazKanani/~3/WySgacqjMe0/ http://www.riazkanani.com/archive/2012/08/24/3266/#comments Fri, 24 Aug 2012 11:00:26 +0000 Riaz Kanani http://www.riazkanani.com/?p=3266 Source: Pingdom

        Age distribution on social networks & online communities is a post by Riaz Kanani You can follow me on Twitter here

        ]]> Source: Pingdom

        Age distribution on social networks & online communities is a post by Riaz Kanani You can follow me on Twitter here

        
        ]]> http://www.riazkanani.com/archive/2012/08/24/3266/feed/ 0 http://www.riazkanani.com/archive/2012/08/24/3266/ http://feeds.riazkanani.com/~r/RiazKanani/~3/mFWq-SBgKpo/ http://www.riazkanani.com/archive/2012/08/23/direct-marketing-worth-14-2bn-to-the-uk-economy/#comments Thu, 23 Aug 2012 12:19:00 +0000 Riaz Kanani http://www.riazkanani.com/?p=3260 The DMA recently released research looking at the contribution that direct marketing makes to the UK’s economy. It highlights how far direct marketing has spread into other channels and also how important the industry is to business today. The title gives the final number away – some £14.2bn in 2011 – with a 7% growth in 2012. Not surprisingly the growth is mostly coming from digital channels – with 12% coming from email marketing, 8% from social media, 6 % from search and 1.9% from mobile marketing. All these figures actually feel conservative to me – I see much...

        Direct Marketing worth £14.2bn to the UK economy is a post by Riaz Kanani You can follow me on Twitter here

        ]]> The DMA recently released research looking at the contribution that direct marketing makes to the UK’s economy. It highlights how far direct marketing has spread into other channels and also how important the industry is to business today.

        The title gives the final number away – some £14.2bn in 2011 – with a 7% growth in 2012. Not surprisingly the growth is mostly coming from digital channels – with 12% coming from email marketing, 8% from social media, 6 % from search and 1.9% from mobile marketing. All these figures actually feel conservative to me – I see much higher growth from other research and my own data points.

        The study was undertaken as a result of the proposed EU Data Protection Regulation. It looks to reduce a marketer’s ability to segment, target and personalise marketing messaging. The DMA expects this will reduce the effectiveness of direct marketing by an average of 6.7%. I think the ramifications are potentially much larger as whilst there is a place for putting your messaging in front of as many people as possible in an untargeted and non-personal way, the volume of messaging that consumers are exposed to daily means that delivering your message in a personalised and relevant way is important to rise above the noise.

        There is much more information on the value of Direct Marketing to business in the full report, which you can download here. For those that just want the highlights, the DMA have created an infographic, which you can view in full here or by click on the image on the left.

        These are still early days and there is plenty of time for these proposals to be changed. After the mess of the “cookie legislation” that went live in May 2011, mostly due to bad drafting (which you could argue was in turn due to a lack of sufficient communication from the industry itself), we can do better this time around. The same thing does not need to happen again. Marketers should be vocally arguing for a change to the current proposals by talking with the relevant trade bodies (DMA, IAB etc) to ensure a uniform voice and then approaching their local MP and MEPs so that they understand the ramifications.

         

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        Direct Marketing worth £14.2bn to the UK economy is a post by Riaz Kanani You can follow me on Twitter here

        
        ]]> http://www.riazkanani.com/archive/2012/08/23/direct-marketing-worth-14-2bn-to-the-uk-economy/feed/ 0 http://www.riazkanani.com/archive/2012/08/23/direct-marketing-worth-14-2bn-to-the-uk-economy/ http://feeds.riazkanani.com/~r/RiazKanani/~3/qjxPExHX-AE/ http://www.riazkanani.com/archive/2012/08/14/gartner-hype-cycle-updated/#comments Tue, 14 Aug 2012 15:28:25 +0000 Riaz Kanani http://www.riazkanani.com/?p=3239 More info here.

        Gartner Hype Cycle Updated is a post by Riaz Kanani You can follow me on Twitter here

        ]]>

        More info here.

        Gartner Hype Cycle Updated is a post by Riaz Kanani You can follow me on Twitter here

        
        ]]> http://www.riazkanani.com/archive/2012/08/14/gartner-hype-cycle-updated/feed/ 0 http://www.riazkanani.com/archive/2012/08/14/gartner-hype-cycle-updated/ http://feeds.riazkanani.com/~r/RiazKanani/~3/5pXmPW5Gpag/ http://www.riazkanani.com/archive/2012/08/10/agile-marketing-hashtag-event-16-august/#comments Fri, 10 Aug 2012 12:11:31 +0000 Riaz Kanani http://www.riazkanani.com/?p=3234 John Cass is holding a hashtag event on the subject at midnight on 17th August UK time (16th August at 7pm EDT). Just follow #sprintT to listen out for the questions :)

        Agile Marketing Hashtag Event – 17th August is a post by Riaz Kanani You can follow me on Twitter here

        ]]> For those wanting to continue the conversation on Agile Marketing, John Cass is holding a hashtag event on the subject at midnight on 17th August UK time (16th August at 7pm EDT). Just follow #sprintT to listen out for the questions

        Agile Marketing Hashtag Event – 17th August is a post by Riaz Kanani You can follow me on Twitter here

        
        ]]> http://www.riazkanani.com/archive/2012/08/10/agile-marketing-hashtag-event-16-august/feed/ 0 http://www.riazkanani.com/archive/2012/08/10/agile-marketing-hashtag-event-16-august/